Thursday, 17 May 2018

Study Task 2

House Of Illustration

Tertiary Sector
Quaternary Sector

The House of Illustration is the UK's only public gallery dedicated entirely to illustration and graphic art. It is a registered charity, so would fit in the tertiary sector, and provides many services due to a changing and varied exhibition programme as well as hosting relevant talks and events. 

It can certainly be seen to be successful, particularly as it is such a unique enterprise and therefore does not have any serious competition. It also has a lot of famous names attached, for example Joanna Lumley, who is president of the founders club, but namely Quentin Blake, who is one the UK's most well known and loved illustrators. He in fact led the team who set it up and has pledged his archive of over 4000 original drawings and 250 illustrated books to it. This no doubt lends the House Of Illustration a lot of credulity and will likely ensure its continued support.

Its services are primarily educational and recreational, namely exhibitions open to the public, talks by practitioners, short courses and masterclasses, events for children, but also, they could be seen as providing promotional services through the awareness raised concerning practitioners who become involved in its programmes or who are exhibited there.


Parra





       







































 


 





















Private Sector

Pieter Janssen is a dutch artist and designer whose work stretches across the board from a fine art practice to marketable products. The strengths of 'Parra' as a brand include the worldwide online presence, strong, cohesive aesthetic identity and the fact that he has been able to apply his designs to such a wide range of applications. His work is very marketable. 

His products are not designer, but they are also quite high end and good quality so not exactly cheap either. This is quite a good pocket to fall into, ensuring the works' appeal is fairly widespread and will consistently earn him money. The diversity of his output also helps this.



Yann kebbi


 


 



 














































































Private Sector

Tertiary Sector

Quaternary Sector

Yann Kebbi is an illustrator whose practice spans from self directed work (drawings, etchings, mono print) to editorial and other commissioned work. His work can definitely be seen to be successful seeing how he is able to produce and sell work which he has created for himself and for the sake of itself, yet also receives commissions for a varied range of applications, namely editorial, from various high profile clients, such as 'The Guardian' and 'The New Yorker'. 


Cafe Royal Books










    































Private Sector 

Quaternary Sector

"Café Royal Books (founded 2005) is an independent publisher based in Southport, England. Originally set up as a way to disseminate art, in multiple, affordably, quickly, and internationally while not relying on 'the gallery'. Café Royal Books publishes artist's books and zines as well as a weekly series of photobook/zines. The photographic publications are part of a long ongoing series, generally working with photographers and their archives, to publish work, which usually falls into 1970–2000 UK documentary / reportage. But not always. Every 100th photographic book, I publish as an edition of 10, a boxed set of those 100 books."

"The books should be affordable, democratic, utilitarian and useful. CRB is just me — every aspect, so I have to like the work to publish it. I won't take money from an artist or photographer, to publish their work. I dislike fuss, decoration and non-functional design. There has to be an element of fun or excitement."

A clear ethos and brand identity should ensure 'Cafe Royal Books' success and a loyal base of followers. It also uses a subscription service which would be very appealing to fans of its output as it offers a discount on what is already a very cheap price (typically £6 for a book/zine). The consistency and frequency at which they publish new material is also very impressive and they appear to be the only ones providing this service in the UK, at least to such a high standard. They are highly regarded in the UK publishing and photography world and have been noted by important figures therein, including Martin Parr.

"A great archive of much forgotten documentary from the 70s and 80s"
Martin Parr








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